B2B marketing is not set in stone. It can easily create new ways of marketing. As for now, we are stuck with three marketing strategies that can help marketers get a sale which is Telemarketing, E-Marketing and Social Marketing. All in which are truly annoying, if you don’t have the time and money to listen, that is.
It’s hard to image Star Wars to be a family film in the strictest sense. It is however a film that greatly involves a family. (And if the upcoming Episode VII is any indication, it looks like they’ll be extended family involved.)
Knowing that, it kind of makes you wonder: How many family businesses have the same quirks? The same history? The same drama? It just goes to show that sales leads that have this particular business trait aren’t always of the same stripe as the Cleavers.
It doesn’t take much to say that B2B marketers have just as much responsibility over branding as B2C organizations. The only major difference is that the former doesn’t make as much public noise.
At least, not immediately. It wouldn’t be a good idea to just let bad things happen though.
It sounds poetic. When you have a new, innovative (if not revolutionary) piece of technology, you’d want something new to market it. For example, the latest marketing stunt for an Audi hybrid has billboards made entirely of water vapor.
However, do similar tactics automatically translate into more B2B leads for your company? That might depend entirely how your new product actually jives with your new marketing concept.