I find it fascinating when I receive emails with mistakes on it. It’s not because I’m judging them on how they send their emails, it’s because I’m learning from them. Email marketing is one of marketing strategies that gets prospects attention. If they already open it, it means that they read it. Even though they response with a negative voice, it doesn’t matter. Why? Because they read it, and now you know your emails are being read around the world.
B2B marketing is not set in stone. It can easily create new ways of marketing. As for now, we are stuck with three marketing strategies that can help marketers get a sale which is Telemarketing, E-Marketing and Social Marketing. All in which are truly annoying, if you don’t have the time and money to listen, that is.
The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.
However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).
A couple years ago, there were some who feared that the rise of online marketing and its respective technologies would bring an end to a lot of appointment setting practices. The picture being painted was that of professionals rejoicing. Meanwhile B2B telemarketers and direct mail lead generators are sadly hanging their hats in the face of their supposed empowerment. Technology, it seems, has now added a firewall to push their gradual elimination from the sales process.
In reality though, those same disheartened professionals could actually stand to gain more from these improvements. Appointment setting could actually be a whole lot easier because technology has found a way to cut out all the red tape.