Daydreaming is typically associated with lack of productivity, poor performance, and poor job satisfaction. Although, that seems to be more from an HR perspective. Ever thought of seeing daydreams from a customer’s perspective? You might be surprised.
The content could describe your next set of IT leads.
It’s logical to assume that the most skillful lead generators are also the least expensive. It’s a mark of their efficiency. However, what if it’s not just their skills that you can hone and harness to reduce the costs of your lead generation campaign?
Anywhere in IT, you’re expected to do more with less. You want the same with your lead generation strategies and tools. But have you ever asked yourself: Why stop here? Have you ever thought that marketing skills aren’t the only things that can cut down those costs?
For those that hesitate to outsource, it’s common to believe that a company will eventually reach a point where it can hire, set up, and train all of its lead generation resources. Why place the burden on offshore call centers or deny yourself a bigger work force?
There is one big reason: Nothing is worth the price of losing your IT leads.
These days so many B2B marketers rely on data to ‘talk’ with their customers. They measure the number of views they get on their online properties. They set quotas on how many tweets, blog posts, and LinkedIn connections they need to keep a campaign going. If a certain course of action isn’t creating the right numbers, it’s automatically discarded in favor of a different approach.
Meanwhile, you risk forgetting that IT leads aren’t things you find like you would with a metal detector. You don’t ‘talk’ to your audience just by reading the data they generate on a graph. To find your leads, you need a human detector.