Category Archives: Email Marketing

B2B Marketing Tips – Slip in to Watch the Game

One of Google’s recent World Cup doodles really strikes the B2B chord. It only goes to show that, even in the business world, global sporting events have an impact.

Now how can you take advantage of this using your B2B marketing strategy?

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Using Lead Generation to Boost Your B2B Yard Sale

Yard sales can teach you two things about B2B marketing. The first is how to generate personal buzz just around your local neighborhood. The second is how to market stuff that’s just been sitting around in your basement/attic.

And like any business activity, these lessons are priceless for those who always want something to sell and sales-ready customers to sell to. So what are the factors of a successful yard sale and how do they translate into the B2B world?

IT Lead Generators Struggle With ‘Future’ Knowledge

Days of Future Past isn’t the only summer blockbuster that plays with time travel. Edge of Tomorrow is experiencing its own huge box office numbers. What’s really funny is that both films also tackle the common problem of convincing someone in the past of a future event.

You might think it’s only natural because the future hasn’t ‘happened’ yet. Time travel logic aside though, it’s actually similar to another problem of IT lead generators. How many times have you tried convincing a decision maker to see something that you see?

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How Fridge Logic Moments Help B2B Marketers

This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.

Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?

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Tech Lead Generation Tips – Yes, Promise Less Work

Technology is supposed to make tasks easier so more people can unwind. But at the same time, all the free time it creates can result in more boredom. And with boredom, we have a tendency to find something fun to do with it.

Thus, the cycle of innovation continues.

And today, that cycle might be a key to helping a world full of people using technology to pile up more work instead of enjoying less. Your tech lead generation campaign stands as the first step to that solution.

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