Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.
How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?
Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.