Category Archives: Email Marketing

Tech Lead Generation and Tech Stereotyping

Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.

How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?

Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.

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IT Research & B2B Marketing – Challenged by the Same Problems

It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.

Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.

Communication.

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Using the Appeal of Magic in B2B Marketing

At the rate that technology advances, one can look back and see that what sounded like magic then was now today’s science. Clarke’s Third Law rings loud and true in a lot of real life cases. It truly has transformed the way we understand the word ‘magic’ itself. Who knows what other feats we deem magical today could in fact be the product of tomorrow’s technology.

And yet, rarely is this discussed when it comes to using the magical appeal of technology for B2B marketing.

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The Technology of Glass and Its Impact on IT Marketing

Google Glass has taken the idea of augmented reality from the world of sci-fi to our very own living room. Now while our tech is still a long way from that in Minority Report and Iron Man, we’re at least thirty to fifty years closer to that future.

Then again, tech news and reviews are giving varying opinions that blur the lines of speculation and actual use. Meanwhile, Google Explorers have defended Glass’ reputation from what they deem as false accusations and misguided claims.

That doesn’t entirely explain why law enforcement and some establishments react so vividly to the new technology. It’s simply because it’s, well, new. Despite all the limitations of current tech and other restrictions applied by Google, none of it dissuaded the sense of fear provoked by the head mounted bundle of chips.

It goes to show that having the gadgetry and development resources isn’t enough to make up for responsible marketing and PR.

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B2B Marketing 101: New Products Start At the Bottom

Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.

The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.

There is one obstacle though and that is you still need to identify a target market and the right channel to start with.

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