A little-known fact: anyone can get along if there’s “Mutual interest”. Everyone who’s been into conventions and seminars might agree with this. This is how you attract prospects, and that is through Event Marketing.
For serious sports fan, things like half-time shows and ad spots are nothing more than the necessary evils meant to finance their love for a game. But you know, they’re really not the only ones in the audience. It’s not like everyone’s a big fan of the fans either.
But when things like a mom’s favorite afternoon soap or a kid’s regular cartoon gets disrupted by the big ‘ol Superbowl, they really don’t have much of a say compared to the majority of the sporting fanbase. (No offense to all the football fans out there.)
Fortunately, that’s where the second purpose of these little sideshows comes in. They have become what you might call the halftime niche.
What’s more incredible though is that this same niche could include your own target market of business decision makers.
When it comes to technology, it’s very easy to confuse reducing the amount of work and improving the work being done. Sometimes they can be one and the same. However, your best prospects blaze through your appointment setting for only one of these benefits: That is the improvement of their work.
Daydreaming is typically associated with lack of productivity, poor performance, and poor job satisfaction. Although, that seems to be more from an HR perspective. Ever thought of seeing daydreams from a customer’s perspective? You might be surprised.
The content could describe your next set of IT leads.
Can giving away free donuts generate IT leads for your company? Maybe not.
That’s not the only thing donuts are good for though.