Category Archives: B2B Marketing

Content Marketing and Common Horror Stories

What’s the first thing you think about when you hear the words ‘common horror story’? It sounds like the typical cliché or B-movie fare right?

Well, here’s another interesting take on what can be a ‘common’ horror story: The kind of horror story that takes place in a common place at a common time with unusually common characters.

Have you ever thought of how much this idea actually makes up most of your content marketing strategy?

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Should Outsourced Appointment Setting Feel so Evil?

Sometimes when you hear so much political outcry against outsourcing, even merely considering the idea is enough to be a mark of shame.

But you should be well aware, these are feelings that are not always well-founded. And contrary to many views about B2B business, your decisions are still easily crippled by free flowing feelings.

You know it can be a little fitting to read this after knowing Boardwalk Empire just had its series finale. Whether it’s historical or fictional, the dramatic portrayal of Depression-era organized crime is often touted with examples of people resorting to falling in with the wrong crowd in order to survive.

Oddly enough, it’s an example you can turn to when guilty feelings about outsourced appointment setting start to interfere even when you’ve made a strong, factual case for your decision.

We all got that one friend, don’t we?

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Inbound Prospects and Desperate Princes

The movie Dracula Untold is yet another story where desperation drives a decision maker to make the hardest decisions. You might not know a decision maker faced with defending a against an advancing Turkish army, but there are many similar problems that drive them to make desperate deals.

But you know, maybe the biggest challenge is the fact that they see you as their Master Vampire.

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Outsourced Lead Generation and Limited Facilities

Outsourcing a process is often too oversimplified into an issue of big companies in developed nations exploiting the labor supply in companies found in the Third World. Not only is that misconception based on the worst of stereotypes (among which include South/Southeast Asian call center agents and Chinese sweatshops), it’s also a gross misrepresentation of real supply-demand problems regarding processes.

Here how it’s particularly problematic when you’re outsourcing lead generation.

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Your Sales Leads Have Value, Whether They’re Digital Or Not

Information inspires action. If you want a live demonstration, look at a 3D printer. The technology and its applications are all relatively young. But despite that, the promises it’s been making range from cheap parts manufacturing to actual body parts.

Then again, this same analogy can still apply to its ancestor: The paper printer as well as all the way to the very first printing press during the Middle Ages.

Because for all they’re worth, a printer is just really a block of metal parts. It takes information to guide it. Likewise, your sales leads dictate the real actions of real salespeople regardless if the lead source was digital or in print.

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