Category Archives: Social Media Marketing

Coping up with the Noise in Social Media Marketing

We all know that Social Media are meant for B2C marketing, but for some reason B2B companies tried it, and things began to be pretty complicated for regular web surfers.

Every Social Media Sites are packed with personas that marketers created to get prospects’ attention (Note: Everyone of us here are prospects) which always creates a lot of Noise due to Comment and Messages that persona’s sent.

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B2B Marketing: Not set in Stone

B2B marketing is not set in stone. It can easily create new ways of marketing. As for now, we are stuck with three marketing strategies that can help marketers get a sale which is Telemarketing, E-Marketing and Social Marketing. All in which are truly annoying, if you don’t have the time and money to listen, that is.

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Good B2B Lead Generation Strategies Prioritize Problems Before Innovation

It’s not really a chicken or egg question. Problems will generally come first before their solutions. And in industries where solutions requires a lot of tech, this is something often ignored in their lead generation strategies.

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Do You Get More B2B Leads by Marketing the New with the New?

It sounds poetic. When you have a new, innovative (if not revolutionary) piece of technology, you’d want something new to market it. For example, the latest marketing stunt for an Audi hybrid has billboards made entirely of water vapor.

However, do similar tactics automatically translate into more B2B leads for your company? That might depend entirely how your new product actually jives with your new marketing concept.

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B2B Marketers Should Exercise Both their Rights and their Common Sense

The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.

However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).

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