Category Archives: Social Media Marketing

What Appointment Setters Can Do When Your Sales Rep Just Really Feels Out of Place

From insurance to IT, appointment setters can occasionally make unlikely matches with prospects whose businesses make you feel out of place.

But in reality, the need for their respective services can still be greater than the division created by varying business cultures. Therefore, you’ve still got to make those calls or meet with ‘those’ people even when it feels like you’re going to look completely out of place. Is there any way that appointment setters can make this all a little less awkward?

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How Appointment Setting Actually Has Less Red Tape Thanks to Technology

A couple years ago, there were some who feared that the rise of online marketing and its respective technologies would bring an end to a lot of appointment setting practices. The picture being painted was that of professionals rejoicing. Meanwhile B2B telemarketers and direct mail lead generators are sadly hanging their hats in the face of their supposed empowerment. Technology, it seems, has now added a firewall to push their gradual elimination from the sales process.

In reality though, those same disheartened professionals could actually stand to gain more from these improvements. Appointment setting could actually be a whole lot easier because technology has found a way to cut out all the red tape.

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B2B Marketers and Their Modern Scruples

There used to be a time when B2B marketers worried about the finer points of the sales process. “Did I say the right thing?” “Were these the numbers they wanted to see?” “Do these people trust me?” Today, the first thing they worry about is whether or not the numbers are high enough whether it’s the data churned out by their CRM system, the number of emails they’ve sent, or how the links they’ve peppered across the net.

What’s odd is not just how these things may have little to do with the quality of your marketing messages or whether your prospect is actually all that eager to do business with you. It’s the fact that even tech companies are trying to eliminate these scruples and take everything back to how it used to be.

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For B2B Marketers, Story Telling Is The Best Way to Speak Human

Whether you’re a marketer or currently got some marketing work to be done, how often have you been advised to ‘speak human?’

It sounds insulting at first but really, why is this piece of advice so prevalent? Are B2B marketers truly so detached from the man in the street? Or put it in another way, is the common man so incapable of grasping the complex value proposition of B2B marketers?

Well, in either case, maybe the best way to really speak human is to focus on story-telling.

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Telemarketing Tips – How Long Does ‘No,’ Mean No?

A standard telemarketing routine is to mark of a business contact off your list once they’ve explicitly desired no further business with your company. It’s painful but it just happens.

A good question to ask yourself though is, will that “no” stay “no” for just about forever?

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