Category Archives: Social Media Marketing

IT Leads Found in Daydreams? 4 Reasons Why.

Daydreaming is typically associated with lack of productivity, poor performance, and poor job satisfaction. Although, that seems to be more from an HR perspective. Ever thought of seeing daydreams from a customer’s perspective? You might be surprised.

The content could describe your next set of IT leads.

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IT Leads – The Painful Price of Neglecting Core Process

For those that hesitate to outsource, it’s common to believe that a company will eventually reach a point where it can hire, set up, and train all of its lead generation resources. Why place the burden on offshore call centers or deny yourself a bigger work force?

There is one big reason: Nothing is worth the price of losing your IT leads.

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Using Donuts to Attract IT Leads

Can giving away free donuts generate IT leads for your company? Maybe not.

That’s not the only thing donuts are good for though.

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Find IT Leads With A Human Detector, Not A Metal One

These days so many B2B marketers rely on data to ‘talk’ with their customers. They measure the number of views they get on their online properties. They set quotas on how many tweets, blog posts, and LinkedIn connections they need to keep a campaign going. If a certain course of action isn’t creating the right numbers, it’s automatically discarded in favor of a different approach.

Meanwhile, you risk forgetting that IT leads aren’t things you find like you would with a metal detector. You don’t ‘talk’ to your audience just by reading the data they generate on a graph. To find your leads, you need a human detector.

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IT Sales Leads and the History of Product Announcements

Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.

So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:

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