Since time immemorial, Hollywood has stopped throwing out remakes and sequels to old myths like Hercules. But while there’s a lot of throwing out the old and putting in the new when it comes to remakes, some things stay a whole lot the same.
Likewise, many lead generation methods are just simply remaking themselves in order to reach newer generations of business organizations. This time the era is defined by a massive exodus towards digital (online, social, mobile etc).
But as always, many are still striving to keep up with the giants in their industry. Digital marketing is just an entirely new playing field. The good news though is that the changes offer smaller competitors to move in before the large ones start getting their bearings.