Category Archives: Social Media Marketing

Tech Lead Generation Tips – Yes, Promise Less Work

Technology is supposed to make tasks easier so more people can unwind. But at the same time, all the free time it creates can result in more boredom. And with boredom, we have a tendency to find something fun to do with it.

Thus, the cycle of innovation continues.

And today, that cycle might be a key to helping a world full of people using technology to pile up more work instead of enjoying less. Your tech lead generation campaign stands as the first step to that solution.

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Tech Lead Generation and Tech Stereotyping

Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.

How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?

Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.

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IT Research & B2B Marketing – Challenged by the Same Problems

It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.

Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.

Communication.

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IT Marketing Tips – Spider-shooters are Design Role Models

Technology can be a lot more prevalent than it lets on. Consider it another hallmark of how far it’s advanced. It’s kind of like Spider-man’s web shooters. Out of all his powers, his webs are the only things that haven’t always been an actual part of his mutation (instead, they’re produced by signature web-shooters he developed himself).

While Peter Parker’s gadget is still a little beyond current tech, tech itself is just as often taken for granted. Then again, maybe there’s some good in that. Sometimes it’s better to market tech as something that can work so naturally in the background that people don’t notice it’s there.

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IT Marketing Tips – Give ‘Guidelines’ Instead of Rules

Every product or service comes with a set of rules that tend to ingrain in our minds from the moment we start using them.

However, these rules play an unsung role when introducing the new technologies that could potentially reshape everyone’s lives.

That role is to keep them from getting shunned too early when you introduce them to the market.

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