Category Archives: Social Media Marketing

IT Lead Generation Tips – See Your Tech Through Users’ Eyes

Last year, Google Glass’ beta took a lot of spotlight for its workplace applications (e.g. the doctor who performed a live surgery while presenting them to students and colleagues seven miles away). Others included teachers who saw the potential in presentations for students, technicians in oil fields, and even the military’s own development of similar technology.

And as of last April 15th, Google had announced that Cotton (the white-framed version of Google Glass) sold out in just a single day. This just further proved how many users aimed to utilize and improve the device for future developments.

Is Glass the only technology entitled to this type of testing though?

Glass has been proven helpful for video conferences, presentations, data mining, and monitoring by making those functions more hands-free. It couldn’t have done that though if the folks at Google didn’t put themselves in the same shoes as their target customers.

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The Technology of Glass and Its Impact on IT Marketing

Google Glass has taken the idea of augmented reality from the world of sci-fi to our very own living room. Now while our tech is still a long way from that in Minority Report and Iron Man, we’re at least thirty to fifty years closer to that future.

Then again, tech news and reviews are giving varying opinions that blur the lines of speculation and actual use. Meanwhile, Google Explorers have defended Glass’ reputation from what they deem as false accusations and misguided claims.

That doesn’t entirely explain why law enforcement and some establishments react so vividly to the new technology. It’s simply because it’s, well, new. Despite all the limitations of current tech and other restrictions applied by Google, none of it dissuaded the sense of fear provoked by the head mounted bundle of chips.

It goes to show that having the gadgetry and development resources isn’t enough to make up for responsible marketing and PR.

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B2B Marketing 101: New Products Start At the Bottom

Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.

The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.

There is one obstacle though and that is you still need to identify a target market and the right channel to start with.

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How to Arrange Your Multi-Channel Sources of Sales Leads

Every B2B organization has at least one valuable source for new leads. It can be networking, the internet, e-mail, direct marketing, or even all of them combined.

Despite that, you should never ignore the possibility of another untapped resource standing right outside the door, just waiting to be integrated into your greater marketing strategy.

We all would like to tap into the next most valuable source of sales leads one way or another.

Don’t a rush to blast calls or emails though. There’s no point reaching out to so many different channels if you only wind up repeating yourself to the same prospect.

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IT Lead Generation Tips – Basics of Marketing the Cloud

As cloud based technology advances, it expands the increasing number of areas where it applies. What started with constricted online storage services has transformed to include fluid streaming services and new forms of business collaboration.

Now one advantage that cloud based platforms often market is the ability to sync with multiple devices for easy access on files and accounts. Another thing they have in common is that they use subscription-based models even as they aim for bigger fish in corporate businesses.

Here’s a quick look at what the big tech giants are doing to pitch their products and what you can learn from them:

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