Category Archives: Social Media Marketing

The Themes of Winter Soldier and Responsible IT Marketing

The second Captain America just came out and it’s already generating a fair amount of buzz. But while everyone’s talking about the different versions of Steve Roger’s notes, predictions for the next Avengers film, or the fact that Marvel seems more like an Apple fan, few seem to be talking about the trust and transparency issues S.H.I.E.L.D. itself represented in the film.

The movie has even been dubbed as a political thriller and really likes hammering the dichotomy between freedom and fear. Yet more importantly, it shows just how much technology is the hammer itself. In IT marketing, that entails a heavy responsibility.

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Making Success Out of A B2B Marketing Mess

People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.

Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.

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Can Selfies Boost B2B Marketing Metrics?

Since 2010, selfies have only gained more widespread popularity as they go from the stuff of teens to that of marketing sensations. What started as just another form of social media sharing has now spawned other new trends from the unofficial Selfie Olympics to the recent 86th Academy Awards and even post-riot Ukraine.

And while it’s still up to companies to allow smartphones at work, using the selfie phenomenon has become the business world’s answer to showing its personal side when marketing.

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Using Bad News for the Good of B2B Marketing

This just in! Bad news can in fact be good news!

Okay, not entirely but the fact is there’s plenty of unexpected problems that arise in IT. This can be bad for PR and bad for B2B marketing. However, if you know how to deliver the bad news well, you can at least avoid hysteria, paranoia, and tech rage.

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