Category Archives: Telemarketing

Find IT Leads With A Human Detector, Not A Metal One

These days so many B2B marketers rely on data to ‘talk’ with their customers. They measure the number of views they get on their online properties. They set quotas on how many tweets, blog posts, and LinkedIn connections they need to keep a campaign going. If a certain course of action isn’t creating the right numbers, it’s automatically discarded in favor of a different approach.

Meanwhile, you risk forgetting that IT leads aren’t things you find like you would with a metal detector. You don’t ‘talk’ to your audience just by reading the data they generate on a graph. To find your leads, you need a human detector.

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Remaking Old Lead Generation Techniques Like they Do Old Myths

Since time immemorial, Hollywood has stopped throwing out remakes and sequels to old myths like Hercules. But while there’s a lot of throwing out the old and putting in the new when it comes to remakes, some things stay a whole lot the same.

Likewise, many lead generation methods are just simply remaking themselves in order to reach newer generations of business organizations. This time the era is defined by a massive exodus towards digital (online, social, mobile etc).

But as always, many are still striving to keep up with the giants in their industry. Digital marketing is just an entirely new playing field. The good news though is that the changes offer smaller competitors to move in before the large ones start getting their bearings.

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IT Lead Generation Tips – Act When Events Draw More Power Players

What used to be in the realm of comic books, games and all things geek is now a new gold mine for the bosses of business and marketing. Events like this year’s San Diego Comic-Con have become information and entertainment hubs for an industry that is getting lots of big business attention.

Of course, it’s not like this hasn’t happened before. When an event reaches this particular scale, it also means that event becomes an opportunity for your own lead generation strategy.

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How B2B Marketing Can Still Alter Predictions

A blessing and a curse can technically be the same thing. It’s all about perspective. It’s like those FIFA animal oracles. There may be only one Bighead the Turtle but his predictions would look pretty different from, say, the perspectives of the Brazilian and Colombian soccer team.

For one side, the prediction is a source of national pride. For the other, it’s a death sentence. In the field of lead generation and B2B marketing, this is more commonplace than most people think. Look at all the predictions people make about upcoming and passing trends. For some, it’s a new source of revenue and opportunity. For others, it’s the end of traditional strategy (or worse, an entire industry).

But whenever a bad omen is headed towards the predicted losers, do you think a professional sports team is going to take it? Do you think a professional marketing team is just going to stand by and let the industry chew them up out?

On the contrary, it’s merely a challenge. A challenge to prove predictions wrong.

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