Category Archives: Telemarketing

Lead Generation Tips – Winning with Awesomeness

B2B lead generation requires serious business proceedings and constitutes to the welfare of the global community.

Granted, it’s hard to imagine any case during those proceedings where arguments are invalid simply because another party asserts it so. That may work for those who watch Transformers 4 because of the Dinobots but can something like this happen even in the context of B2B?

Answer: Yes. Yes, it can.

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What’s Summer Homework for B2B Marketers?

While everyone’s still having a blast at the beach, watching summer blockbusters, and spending time with the kids, it never hurts to prepare for what comes after.

For kids, it’s back to school. For you and your B2B marketers, it might very well be the same thing!

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B2B Marketing Tips – Slip in to Watch the Game

One of Google’s recent World Cup doodles really strikes the B2B chord. It only goes to show that, even in the business world, global sporting events have an impact.

Now how can you take advantage of this using your B2B marketing strategy?

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Using Lead Generation to Boost Your B2B Yard Sale

Yard sales can teach you two things about B2B marketing. The first is how to generate personal buzz just around your local neighborhood. The second is how to market stuff that’s just been sitting around in your basement/attic.

And like any business activity, these lessons are priceless for those who always want something to sell and sales-ready customers to sell to. So what are the factors of a successful yard sale and how do they translate into the B2B world?

IT Lead Generators Struggle With ‘Future’ Knowledge

Days of Future Past isn’t the only summer blockbuster that plays with time travel. Edge of Tomorrow is experiencing its own huge box office numbers. What’s really funny is that both films also tackle the common problem of convincing someone in the past of a future event.

You might think it’s only natural because the future hasn’t ‘happened’ yet. Time travel logic aside though, it’s actually similar to another problem of IT lead generators. How many times have you tried convincing a decision maker to see something that you see?

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