The movie X-Men: Days of Future Past tells a classic morality tale that warns against knowing the solution without caring too much about the means to achieve it. And if you’ll pardon the spoilers, you will learn how the actions of a younger Magneto should serve as a warning to like-minded lead generation campaigns.
This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.
Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?
Technology is supposed to make tasks easier so more people can unwind. But at the same time, all the free time it creates can result in more boredom. And with boredom, we have a tendency to find something fun to do with it.
Thus, the cycle of innovation continues.
And today, that cycle might be a key to helping a world full of people using technology to pile up more work instead of enjoying less. Your tech lead generation campaign stands as the first step to that solution.
Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.
How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?
Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.
It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.
Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.