Category Archives: Telemarketing

The Technology of Glass and Its Impact on IT Marketing

Google Glass has taken the idea of augmented reality from the world of sci-fi to our very own living room. Now while our tech is still a long way from that in Minority Report and Iron Man, we’re at least thirty to fifty years closer to that future.

Then again, tech news and reviews are giving varying opinions that blur the lines of speculation and actual use. Meanwhile, Google Explorers have defended Glass’ reputation from what they deem as false accusations and misguided claims.

That doesn’t entirely explain why law enforcement and some establishments react so vividly to the new technology. It’s simply because it’s, well, new. Despite all the limitations of current tech and other restrictions applied by Google, none of it dissuaded the sense of fear provoked by the head mounted bundle of chips.

It goes to show that having the gadgetry and development resources isn’t enough to make up for responsible marketing and PR.

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B2B Marketing 101: New Products Start At the Bottom

Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.

The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.

There is one obstacle though and that is you still need to identify a target market and the right channel to start with.

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IT Marketing Tips – Provide Service Before Pitching

With improving communications, our biggest tech problems can be solved with a few clicks or a single call. But given that businesses always want to have more offers, relevant products tend to be advertised during these situations. It’s to make sure that customers are not left wanting for more options.

Take, for instance, when you’re filing complaints or troubleshooting with call center agents. Ideally, they’re supposed to immediately forward you to someone who can properly address your problem. But while they’re at it, they end up pitching some products (even though not everyone has the patience for that type of treatment).

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How to Arrange Your Multi-Channel Sources of Sales Leads

Every B2B organization has at least one valuable source for new leads. It can be networking, the internet, e-mail, direct marketing, or even all of them combined.

Despite that, you should never ignore the possibility of another untapped resource standing right outside the door, just waiting to be integrated into your greater marketing strategy.

We all would like to tap into the next most valuable source of sales leads one way or another.

Don’t a rush to blast calls or emails though. There’s no point reaching out to so many different channels if you only wind up repeating yourself to the same prospect.

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IT Stereotypes and Call Center Outsourcing

When it comes to outsourcing stereotypes, there’s really a funny intersection between IT and offshore call centers. Sometimes it’s a wonder how people are still going at it when it seems like a joke.

But apparently, it doesn’t make the relationship between both industries any less time and cost efficient. It’s all just a question of training your employees to identify the right questions with relevant replies.

Then again, maybe that’s the problem isn’t it?

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