A little-known fact: anyone can get along if there’s “Mutual interest”. Everyone who’s been into conventions and seminars might agree with this. This is how you attract prospects, and that is through Event Marketing.
There isn’t any problem with being smart. It’s just, all becomes different when there’s the word too added before it. You might already be on the idea of too much love will kill you. Well, in this case, being too smart kills your B2B prospecting.
B2B marketing of course, requires you to be into the lines of intelligent and clever. That doesn’t only speaks for your B2B marketers and salespeople, but for your B2B prospecting strategies as well. However, when being too caught up with the notion, the boundary of being smart and being too smart diminishes.
It’s hard to image Star Wars to be a family film in the strictest sense. It is however a film that greatly involves a family. (And if the upcoming Episode VII is any indication, it looks like they’ll be extended family involved.)
Knowing that, it kind of makes you wonder: How many family businesses have the same quirks? The same history? The same drama? It just goes to show that sales leads that have this particular business trait aren’t always of the same stripe as the Cleavers.
It sounds poetic. When you have a new, innovative (if not revolutionary) piece of technology, you’d want something new to market it. For example, the latest marketing stunt for an Audi hybrid has billboards made entirely of water vapor.
However, do similar tactics automatically translate into more B2B leads for your company? That might depend entirely how your new product actually jives with your new marketing concept.