Category Archives: B2B Sales

Acquiring Sales Leads From Modern Wanderers

You might not know this but there’s an increasingly large number of wandering workers in the world today. No, these aren’t the lazy hobos asking for a quick buck just from washing a window. These are fully-fledged professionals who simply lack full-fledged loyalty to a single employee.

And during times when traditional corporations are crumbling hierarchies, it won’t be long until you find yourself looking for sales leads from these wanderers.

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Is Your Lead Generation Strategy As Old Fashioned As Your Prospects?

At first, you’d think old-fashioned style of lead generation would get you closer to those who like doing other things the old-fashioned way too. Sadly, it could only be because attachment to nostalgia drives the decision to keep it all, instead of anything that’s really in a business’ best interest.

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Generating B2B Leads Focus on the User, Not the Products

What are some of the annoying things you commonly hear about infomercials? They’re deceptive? Sales pitch-ey? Shamelessly promotional? Rigged even?

Well at the heart of all those offenses is the idea that they’re too focused on the product and less on the people who’ll be using them.

It just goes to show how central of role your customers have when you’re qualifying your B2B leads. It’s not just about how many people actually took the product in all its glorious face value. It’s about showing that they have the capacity to create that value for themselves.

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Holding A Lead Generation Pipeline in the Face of Disaster

Last week, images of the exploding Antares rocket made the news as officials are now looking into any possible cause for the catastrophe.

Oh but wait, unlike other space-mission malfunctions, this one didn’t come at the cost of human lives. What a relief eh? But you know, as much you should always be glad nobody was killed, the rocket’s development still cost hundreds of millions of dollars.

Much like a lead generation campaign, the negative long-term effects of a major accident can still pose a very eminent threat to the people involved.

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Content Marketing and Common Horror Stories

What’s the first thing you think about when you hear the words ‘common horror story’? It sounds like the typical cliché or B-movie fare right?

Well, here’s another interesting take on what can be a ‘common’ horror story: The kind of horror story that takes place in a common place at a common time with unusually common characters.

Have you ever thought of how much this idea actually makes up most of your content marketing strategy?

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