A little-known fact: anyone can get along if there’s “Mutual interest”. Everyone who’s been into conventions and seminars might agree with this. This is how you attract prospects, and that is through Event Marketing.
“No matter how the wind howls, the mountain cannot bow to it.” – Emperor of china, Mulan
A quote that we all might have a different understanding or meaning behind it. But one thing is for sure, if a telemarketer is like Shan Yu, then you better be the emperor of China in that state, calm and fierce (In a way that you can talk about without getting angry or rude)
It doesn’t take much to say that B2B marketers have just as much responsibility over branding as B2C organizations. The only major difference is that the former doesn’t make as much public noise.
At least, not immediately. It wouldn’t be a good idea to just let bad things happen though.
Outsourcing a process is often too oversimplified into an issue of big companies in developed nations exploiting the labor supply in companies found in the Third World. Not only is that misconception based on the worst of stereotypes (among which include South/Southeast Asian call center agents and Chinese sweatshops), it’s also a gross misrepresentation of real supply-demand problems regarding processes.
Here how it’s particularly problematic when you’re outsourcing lead generation.
The core of your business could very well be your only competitive advantage. Yet while this little epiphany is making rounds among the guru blogs and thought leader circles, it’s another one of those that’s not easy in practice.
The problem can be especially serious when you use your lead generation strategy to cover up core issues. Forget obscure marketing and hype. That’s just one way a lead generation campaign can distract you from what matters.