If you’re new to lead generation or at least new to the more advanced techniques and strategies, it’s actually not a bad thing for you to spend extra.
True, any extra spending is generally a bad thing. However, if you’re struggling to justify your current ROI, it’s best to understand it in terms of your learning curve.
It’s like playing a new role-playing game. You don’t know what you’re going to face as you progress. That’s why you buy a few extra items and a power-up here and there just to be safe. Yet, as you learn to master a game, these things become unnecessary and you don’t spend as much as you used to.
Don’t worry. The time will come when you won’t need as many.