If you’re new to lead generation or at least new to the more advanced techniques and strategies, it’s actually not a bad thing for you to spend extra.
True, any extra spending is generally a bad thing. However, if you’re struggling to justify your current ROI, it’s best to understand it in terms of your learning curve.
It’s like playing a new role-playing game. You don’t know what you’re going to face as you progress. That’s why you buy a few extra items and a power-up here and there just to be safe. Yet, as you learn to master a game, these things become unnecessary and you don’t spend as much as you used to.
Don’t worry. The time will come when you won’t need as many.
It’s logical to assume that the most skillful lead generators are also the least expensive. It’s a mark of their efficiency. However, what if it’s not just their skills that you can hone and harness to reduce the costs of your lead generation campaign?
Anywhere in IT, you’re expected to do more with less. You want the same with your lead generation strategies and tools. But have you ever asked yourself: Why stop here? Have you ever thought that marketing skills aren’t the only things that can cut down those costs?
For those that hesitate to outsource, it’s common to believe that a company will eventually reach a point where it can hire, set up, and train all of its lead generation resources. Why place the burden on offshore call centers or deny yourself a bigger work force?
There is one big reason: Nothing is worth the price of losing your IT leads.
Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).
But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?