When it comes to outsourcing stereotypes, there’s really a funny intersection between IT and offshore call centers. Sometimes it’s a wonder how people are still going at it when it seems like a joke.
But apparently, it doesn’t make the relationship between both industries any less time and cost efficient. It’s all just a question of training your employees to identify the right questions with relevant replies.
It’s not surprising that ‘transparency’ is a trending term in business today when it’s become another marketing opportunity. It’s a word that means a more trustworthy foothold as clients and prospects get the chance to see more what they are going to invest in. Who can blame them? Getting them to pour in hundreds of dollars should at least entitle them to a little look and feel.
IT lead generation has gone a long way from long sales presentations and heavy white papers. Back then, it was good enough to have a lot of technical text for your content. These days though? Mediums like video and social media marketing are on the rise.
This should be your concern even if you are outsourcing your B2B marketing campaigns. Trends like the above form the industry standard. And as a customer of that industry, it can even be said that you have a duty to uphold vendors to it.
These days, when something is cheap, people already start doubting its quality. It’s hard to blame them given that you live in an age of bootleg DVDs, cellphones, and God knows what else rips people off.
This mentality also extends to B2B products and services. Lead generation for example gets cheaper when you’re not invested in training and management of your marketing staff. That however doesn’t put a single price tag on it or else there wouldn’t be so many vendors.
Getting new customers isn’t always what an outsourced company is good for. But of course, it does seem like a natural fit. You’re targeting a new market. You don’t know anything about them. The unexpected overhead could drive you nuts. You’ll at least lose a lot less in a marketing effort your business has not personally invested in.
Still, why not keep it cheap that way? You could even stand to gain more if you had an outsourced company target your current/past customers.
It’s an age-old rule of thumb in business: never neglect your current customers in favor of new ones. You’ll stand to lose more sales and revenue that way.
Still, does it feel wrong to use cheaper outsourcing to strengthen a business relationship? Wouldn’t that be like buying one’s lover the same, cheap Valentine’s Day card even though you’ve been together for years now?