Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).
But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?
Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.
It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.
Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.
When it comes to outsourcing stereotypes, there’s really a funny intersection between IT and offshore call centers. Sometimes it’s a wonder how people are still going at it when it seems like a joke.
But apparently, it doesn’t make the relationship between both industries any less time and cost efficient. It’s all just a question of training your employees to identify the right questions with relevant replies.
It’s not surprising that ‘transparency’ is a trending term in business today when it’s become another marketing opportunity. It’s a word that means a more trustworthy foothold as clients and prospects get the chance to see more what they are going to invest in. Who can blame them? Getting them to pour in hundreds of dollars should at least entitle them to a little look and feel.