IT lead generation has gone a long way from long sales presentations and heavy white papers. Back then, it was good enough to have a lot of technical text for your content. These days though? Mediums like video and social media marketing are on the rise.
This should be your concern even if you are outsourcing your B2B marketing campaigns. Trends like the above form the industry standard. And as a customer of that industry, it can even be said that you have a duty to uphold vendors to it.
These days, when something is cheap, people already start doubting its quality. It’s hard to blame them given that you live in an age of bootleg DVDs, cellphones, and God knows what else rips people off.
This mentality also extends to B2B products and services. Lead generation for example gets cheaper when you’re not invested in training and management of your marketing staff. That however doesn’t put a single price tag on it or else there wouldn’t be so many vendors.
Getting new customers isn’t always what an outsourced company is good for. But of course, it does seem like a natural fit. You’re targeting a new market. You don’t know anything about them. The unexpected overhead could drive you nuts. You’ll at least lose a lot less in a marketing effort your business has not personally invested in.
Still, why not keep it cheap that way? You could even stand to gain more if you had an outsourced company target your current/past customers.
It’s an age-old rule of thumb in business: never neglect your current customers in favor of new ones. You’ll stand to lose more sales and revenue that way.
Still, does it feel wrong to use cheaper outsourcing to strengthen a business relationship? Wouldn’t that be like buying one’s lover the same, cheap Valentine’s Day card even though you’ve been together for years now?
Outsourcing can be like the moment you boot up that long-awaited management tech that you’ve been asking your boss about. Before buying it, you watch sales presentations, read reviews, and after months of crunching budget numbers, you finally got everything built-in.
The system’s all patched and installed much like your successful outsourcing program. But just like any other heavy processing application, there will always be moments of having to sit back and wait.
It’s kind of like the loading screens in video games. Sure, outsourcing may not be as short as a minute or two. Still, ever wondered about what you could do as you wait for the desired result of your outsourced firm? Try applying the things you do while you had to sit back and wait for something.
Christmas and New Year are holidays that are celebrated worldwide. But because of that, the issue of offshore outsourcing can get a little thorny when it comes to understanding an outsourced country’s holiday habits. When outsourcing, it’s only natural to wonder about a country’s culture during their holidays, especially during Christmas. You can’t tell whether they’ll be a lot lazier because of the changing atmosphere or if they’ll work more efficiently for the sake of their company’s Christmas bonus.
With that in mind, here’s a brief guide on just that: the culture of several outsourced countries during this time of year. Hopefully, this will give you an idea on what strategies you need to change whether you’re outsourcing your marketing campaign or any other business process: