There’s nothing wrong with being knowledgeable about certain things. It’s just that, people hate it when you are overly presumptuous about what they have to say. This is why people are being more arrogant, they think they’re better and smarter. Well news flash, in this world, everyone is smarter than you apparently.
There isn’t any problem with being smart. It’s just, all becomes different when there’s the word too added before it. You might already be on the idea of too much love will kill you. Well, in this case, being too smart kills your B2B prospecting.
B2B marketing of course, requires you to be into the lines of intelligent and clever. That doesn’t only speaks for your B2B marketers and salespeople, but for your B2B prospecting strategies as well. However, when being too caught up with the notion, the boundary of being smart and being too smart diminishes.