A little-known fact: anyone can get along if there’s “Mutual interest”. Everyone who’s been into conventions and seminars might agree with this. This is how you attract prospects, and that is through Event Marketing.
Event marketing is my top one pick when it comes to marketing strategy, and I would recommend that companies should hold this on a regular basis. The reason is to, have a face to face interaction and it is much better than cold-calling. With this, one can meet with prospects and might get to know them during the event personally, which is a plus, I might say so.
Going in and out of seminars or conventions is an integral step in finding the right and more possible a qualified lead. Through this, you won’t lose your time in finding leads that aren’t sure they can do business with you and additionally, companies who held the event does that for you, so it’s a win for you.
But the problem here is, “Will there be any of my Target market?” when you think about it. There’s little chance that you might find yourself with your target market, but to ensure this doubt, all you have to do is to browse the web page of the company that will hold the seminar or convention and look at their services and industries. You might be missing out on something great if you’ve back out all of a sudden.
There’s a speculation that even if a company held an event such as a seminar or convention, “Is there a guarantee that it will help companies bring home a lead?” the answer to this question is “Why not come and find out?” I can honestly tell you that, I’m not quite sure of seminars and conventions two years ago. But when I was asked to go to an event, it opened my eyes. You’ll see different types of companies that are new to the marketing world.