Should Outsourced Appointment Setting Feel so Evil?

Sometimes when you hear so much political outcry against outsourcing, even merely considering the idea is enough to be a mark of shame.

But you should be well aware, these are feelings that are not always well-founded. And contrary to many views about B2B business, your decisions are still easily crippled by free flowing feelings.

You know it can be a little fitting to read this after knowing Boardwalk Empire just had its series finale. Whether it’s historical or fictional, the dramatic portrayal of Depression-era organized crime is often touted with examples of people resorting to falling in with the wrong crowd in order to survive.

Oddly enough, it’s an example you can turn to when guilty feelings about outsourced appointment setting start to interfere even when you’ve made a strong, factual case for your decision.

We all got that one friend, don’t we?

It’s like thinking of your outsourced appointment setter as the Token Evil Teammate. Some people (even entire movements of them) just like to give you the guilt-trip because you don’t fit their definition of clean. If your appointment setter still makes you feel this way, despite all the facts that you should feel the contrary, you can just see them as the people you can count on to get their hands dirty.

For example, suppose you decide to outsource an appointment setter instead of opting someone else’s idea of doing an entire social marketing initiative by yourself. They can throw all the potshots at your idea, but hey it’s not like social initiatives have been 100% perfect.

Granted, this shouldn’t necessarily lead to full-blown conflict. You just have to remember the main point: Not everything thinks it’s a clean move. But the longer you debate around for what’ll work, the more time you’ll waste, the more appointments you’ll miss, and the more paying customers you won’t be having because your competitor thinks faster than you. Whatever plans you’ve got, it’s really going to boil down to three things.

  • How much you’ve got – Won’t be good blowing all that money on any initiative and not get enough ROI to keep revenue stable.
  • How much you’ll get – They say ROI can’t just be measured in dollars. Ask them: Will any other measure keep the company afloat? Can you really test this idea?
  • How long you’ve got – Finally, you need to know how long this idea is really going to keep your business going in the real word instead of a perfect one.

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