Tag Archives: accidental brands

Making Success Out of A B2B Marketing Mess

People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.

Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.

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