What are some of the annoying things you commonly hear about infomercials? They’re deceptive? Sales pitch-ey? Shamelessly promotional? Rigged even?
Well at the heart of all those offenses is the idea that they’re too focused on the product and less on the people who’ll be using them.
It just goes to show how central of role your customers have when you’re qualifying your B2B leads. It’s not just about how many people actually took the product in all its glorious face value. It’s about showing that they have the capacity to create that value for themselves.
Oh but wait, unlike other space-mission malfunctions, this one didn’t come at the cost of human lives. What a relief eh? But you know, as much you should always be glad nobody was killed, the rocket’s development still cost hundreds of millions of dollars.
Much like a lead generation campaign, the negative long-term effects of a major accident can still pose a very eminent threat to the people involved.
Sometimes when you hear so much political outcry against outsourcing, even merely considering the idea is enough to be a mark of shame.
But you should be well aware, these are feelings that are not always well-founded. And contrary to many views about B2B business, your decisions are still easily crippled by free flowing feelings.
You know it can be a little fitting to read this after knowing Boardwalk Empire just had its series finale. Whether it’s historical or fictional, the dramatic portrayal of Depression-era organized crime is often touted with examples of people resorting to falling in with the wrong crowd in order to survive.
Oddly enough, it’s an example you can turn to when guilty feelings about outsourced appointment setting start to interfere even when you’ve made a strong, factual case for your decision.
The movie Dracula Untold is yet another story where desperation drives a decision maker to make the hardest decisions. You might not know a decision maker faced with defending a against an advancing Turkish army, but there are many similar problems that drive them to make desperate deals.
But you know, maybe the biggest challenge is the fact that they see you as their Master Vampire.