The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.
However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).
You might think the title is suggesting something crazy but don’t be fooled. Today, everyone is a combatant. You might not see it as you’re sitting there in the comfort of either corner office or cubicle but there is definitely a battle going on.
Because really, you’d be lying to yourself if you think the internet can’t be a very dangerous place for lead generators.