During the early days of SEO, marketers essentially worried more about how the numbers are crunched as opposed to anything more substantial (reactions/response to content, quality of messaging, validity of sources etc). There was a complete divide between this particular style of online marketing and what was still the obscure area that is content marketing.
Today, content marketing on the internet is practically synonymous with SEO. Does this mean that content marketing has become a number crunching game or the complete opposite?
Thousands of apps are made each day as app-building kits are made available through open-source software. B2B marketers are just among the many looking to integrate the technology in the hopes of generating more leads and sales.