B2B marketing is not set in stone. It can easily create new ways of marketing. As for now, we are stuck with three marketing strategies that can help marketers get a sale which is Telemarketing, E-Marketing and Social Marketing. All in which are truly annoying, if you don’t have the time and money to listen, that is.
It doesn’t take much to say that B2B marketers have just as much responsibility over branding as B2C organizations. The only major difference is that the former doesn’t make as much public noise.
At least, not immediately. It wouldn’t be a good idea to just let bad things happen though.
It sounds poetic. When you have a new, innovative (if not revolutionary) piece of technology, you’d want something new to market it. For example, the latest marketing stunt for an Audi hybrid has billboards made entirely of water vapor.
However, do similar tactics automatically translate into more B2B leads for your company? That might depend entirely how your new product actually jives with your new marketing concept.
The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.
However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).