Tag Archives: b2b marketers

B2B Marketing: Not set in Stone

B2B marketing is not set in stone. It can easily create new ways of marketing. As for now, we are stuck with three marketing strategies that can help marketers get a sale which is Telemarketing, E-Marketing and Social Marketing. All in which are truly annoying, if you don’t have the time and money to listen, that is.

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How Can B2B Marketers Regain Control of Brand Perception

It doesn’t take much to say that B2B marketers have just as much responsibility over branding as B2C organizations. The only major difference is that the former doesn’t make as much public noise.

At least, not immediately. It wouldn’t be a good idea to just let bad things happen though.

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Good B2B Lead Generation Strategies Prioritize Problems Before Innovation

It’s not really a chicken or egg question. Problems will generally come first before their solutions. And in industries where solutions requires a lot of tech, this is something often ignored in their lead generation strategies.

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Do You Get More B2B Leads by Marketing the New with the New?

It sounds poetic. When you have a new, innovative (if not revolutionary) piece of technology, you’d want something new to market it. For example, the latest marketing stunt for an Audi hybrid has billboards made entirely of water vapor.

However, do similar tactics automatically translate into more B2B leads for your company? That might depend entirely how your new product actually jives with your new marketing concept.

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B2B Marketers Should Exercise Both their Rights and their Common Sense

The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.

However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).

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