Tag Archives: b2b marketers

B2B Marketers and Their Modern Scruples

There used to be a time when B2B marketers worried about the finer points of the sales process. “Did I say the right thing?” “Were these the numbers they wanted to see?” “Do these people trust me?” Today, the first thing they worry about is whether or not the numbers are high enough whether it’s the data churned out by their CRM system, the number of emails they’ve sent, or how the links they’ve peppered across the net.

What’s odd is not just how these things may have little to do with the quality of your marketing messages or whether your prospect is actually all that eager to do business with you. It’s the fact that even tech companies are trying to eliminate these scruples and take everything back to how it used to be.

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How Armed Are Your Lead Generators?

You might think the title is suggesting something crazy but don’t be fooled. Today, everyone is a combatant. You might not see it as you’re sitting there in the comfort of either corner office or cubicle but there is definitely a battle going on.

Because really, you’d be lying to yourself if you think the internet can’t be a very dangerous place for lead generators.

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For B2B Marketers, Story Telling Is The Best Way to Speak Human

Whether you’re a marketer or currently got some marketing work to be done, how often have you been advised to ‘speak human?’

It sounds insulting at first but really, why is this piece of advice so prevalent? Are B2B marketers truly so detached from the man in the street? Or put it in another way, is the common man so incapable of grasping the complex value proposition of B2B marketers?

Well, in either case, maybe the best way to really speak human is to focus on story-telling.

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Can Different IT Leads Mean Generalization or Specialization?

It’s not easy finding a short answer to the question. A company could offer general ITs solutions to all of its target industries but claims to ‘specialize them’ for its ‘unique requirements.’ Likewise, a specialist company could in fact be offering a general solution that is just ‘exclusive’ for a particular industry.

But before you start going insane from figuring this out, stay calm. There is a reason why having a variety of IT leads can be a good thing, regardless of how you go about appealing to each different buyer personas.

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What’s Summer Homework for B2B Marketers?

While everyone’s still having a blast at the beach, watching summer blockbusters, and spending time with the kids, it never hurts to prepare for what comes after.

For kids, it’s back to school. For you and your B2B marketers, it might very well be the same thing!

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