Tag Archives: b2b marketers

B2B Marketing Tips – Slip in to Watch the Game

One of Google’s recent World Cup doodles really strikes the B2B chord. It only goes to show that, even in the business world, global sporting events have an impact.

Now how can you take advantage of this using your B2B marketing strategy?

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Strategy – The Key to Outsourcing Non-Tech Marketers

Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).

But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?

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How Fridge Logic Moments Help B2B Marketers

This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.

Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?

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IT Research & B2B Marketing – Challenged by the Same Problems

It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.

Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.

Communication.

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Lead Generation 101 – Make Something Out of Mobile

Mobile is clearly the newest tech that’s permeating our everyday lives. Smartphones and tablets give us new ways to read and browse. And with that, it also means that email remains to be a powerful marketing tool. If anything, its effectiveness has increased as a result of these changes.

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