Tag Archives: b2b marketing

Targeted Lead Generation and the Battle of Black Friday

There’s no question that that Black Friday sounds like a real battle. (Does it help that some people would rather go on Cyber Monday?) And if not a battle, it’s certainly an obstacle course worthy of the word.

But you know, it’s not really the crowds you’ll brawling over the bargain bin that’s to worry about it. It’s the idea that you can’t just take whatever’s on sale. You have to pick out just the right stuff to make the right presents for the right people!

Isn’t that what targeted lead generation is all about?

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For B2B Marketers, Story Telling Is The Best Way to Speak Human

Whether you’re a marketer or currently got some marketing work to be done, how often have you been advised to ‘speak human?’

It sounds insulting at first but really, why is this piece of advice so prevalent? Are B2B marketers truly so detached from the man in the street? Or put it in another way, is the common man so incapable of grasping the complex value proposition of B2B marketers?

Well, in either case, maybe the best way to really speak human is to focus on story-telling.

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Telemarketing Tips – How Long Does ‘No,’ Mean No?

A standard telemarketing routine is to mark of a business contact off your list once they’ve explicitly desired no further business with your company. It’s painful but it just happens.

A good question to ask yourself though is, will that “no” stay “no” for just about forever?

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Holding A Lead Generation Pipeline in the Face of Disaster

Last week, images of the exploding Antares rocket made the news as officials are now looking into any possible cause for the catastrophe.

Oh but wait, unlike other space-mission malfunctions, this one didn’t come at the cost of human lives. What a relief eh? But you know, as much you should always be glad nobody was killed, the rocket’s development still cost hundreds of millions of dollars.

Much like a lead generation campaign, the negative long-term effects of a major accident can still pose a very eminent threat to the people involved.

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Content Marketing and Common Horror Stories

What’s the first thing you think about when you hear the words ‘common horror story’? It sounds like the typical cliché or B-movie fare right?

Well, here’s another interesting take on what can be a ‘common’ horror story: The kind of horror story that takes place in a common place at a common time with unusually common characters.

Have you ever thought of how much this idea actually makes up most of your content marketing strategy?

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