For the many in the IT industry, there’s not much appreciation for all that coding, testing, and debugging that takes up a professional’s work day. (That and Googling for the answer.) Everyone from the CEO down to the customer is more interested in the bells, whistles, and digital buttons (after which they’ll likely complain about something as if it were on cue).
But you know, there’s really a lot of merit to understanding the non-techie-ness of customers, prospects, as well as your own higher-ups. It gives you a fresh perspective, one that could really be useful in your IT lead generation campaign.
If you’re new to lead generation or at least new to the more advanced techniques and strategies, it’s actually not a bad thing for you to spend extra.
True, any extra spending is generally a bad thing. However, if you’re struggling to justify your current ROI, it’s best to understand it in terms of your learning curve.
It’s like playing a new role-playing game. You don’t know what you’re going to face as you progress. That’s why you buy a few extra items and a power-up here and there just to be safe. Yet, as you learn to master a game, these things become unnecessary and you don’t spend as much as you used to.
Don’t worry. The time will come when you won’t need as many.
It’s logical to assume that the most skillful lead generators are also the least expensive. It’s a mark of their efficiency. However, what if it’s not just their skills that you can hone and harness to reduce the costs of your lead generation campaign?
Anywhere in IT, you’re expected to do more with less. You want the same with your lead generation strategies and tools. But have you ever asked yourself: Why stop here? Have you ever thought that marketing skills aren’t the only things that can cut down those costs?
Wish summer lasted longer? You’re not alone. On the bright side, there’s never a real shortage of holidays. The same goes for your IT leads. Just because you have a hard time generating them during some time of the year, doesn’t make it completely hopeless.
These days so many B2B marketers rely on data to ‘talk’ with their customers. They measure the number of views they get on their online properties. They set quotas on how many tweets, blog posts, and LinkedIn connections they need to keep a campaign going. If a certain course of action isn’t creating the right numbers, it’s automatically discarded in favor of a different approach.
Meanwhile, you risk forgetting that IT leads aren’t things you find like you would with a metal detector. You don’t ‘talk’ to your audience just by reading the data they generate on a graph. To find your leads, you need a human detector.