Tag Archives: b2b marketing

IT Lead Generation Tips – To Be or Not Be Zordon

Telling kids to not try stunts at home is a good way to keep them safe from the all-powerful influence of 90s television.

Then again, you could also say that the decision-making of Zordon from Power Rangers is just as much an unbelievable stunt as Master Splinter entrusting the protection of New York to teenage, anthropomorphic turtles. Can you wind up playing out the same trope with your IT lead generation campaign? Yes.

The real question though is: Is that a good or bad idea?

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IT Lead Generation Tips – There Are Two Sides to an Event

Kashmir Hill’s little coverage of Defcon perfectly demonstrates how business conventions and tradeshows aren’t just two-dimensional corporate gatherings. An event can quickly and easily assimilate elements that aren’t hardcore B2B. You have to consider the idea of social going beyond just professional networking. Entertainment itself can make for a lot of surprises.

As such, if your IT lead generation campaign incorporates events on any level, those aren’t possibilities that you can simply ignore. Remember, this is a context where people will have to get up and about, actively engaging all sorts of dynamic marketing content (e.g. booths, freebies, presentations, demonstrations etc). It’s not exactly cut-and-dry so here’s a quick guide to understanding how an event’s non-B2B sides can interact with your campaign: Continue reading

IT Sales Leads and the History of Product Announcements

Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.

So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:

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Remaking Old Lead Generation Techniques Like they Do Old Myths

Since time immemorial, Hollywood has stopped throwing out remakes and sequels to old myths like Hercules. But while there’s a lot of throwing out the old and putting in the new when it comes to remakes, some things stay a whole lot the same.

Likewise, many lead generation methods are just simply remaking themselves in order to reach newer generations of business organizations. This time the era is defined by a massive exodus towards digital (online, social, mobile etc).

But as always, many are still striving to keep up with the giants in their industry. Digital marketing is just an entirely new playing field. The good news though is that the changes offer smaller competitors to move in before the large ones start getting their bearings.

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How B2B Marketing Can Still Alter Predictions

A blessing and a curse can technically be the same thing. It’s all about perspective. It’s like those FIFA animal oracles. There may be only one Bighead the Turtle but his predictions would look pretty different from, say, the perspectives of the Brazilian and Colombian soccer team.

For one side, the prediction is a source of national pride. For the other, it’s a death sentence. In the field of lead generation and B2B marketing, this is more commonplace than most people think. Look at all the predictions people make about upcoming and passing trends. For some, it’s a new source of revenue and opportunity. For others, it’s the end of traditional strategy (or worse, an entire industry).

But whenever a bad omen is headed towards the predicted losers, do you think a professional sports team is going to take it? Do you think a professional marketing team is just going to stand by and let the industry chew them up out?

On the contrary, it’s merely a challenge. A challenge to prove predictions wrong.

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