New Year doesn’t always end on January 1. Just ask the Chinese. But speaking of which, ever heard of angpao? In Cantonese, it literally means “red packet” and is meant to symbolize good luck and fortune (with money inside to prove that point).
Do your marketing emails stand for the same thing? Will it represent prosperity and productivity to your B2B prospects… or are you just looking to waste more of their money?
Christmas isn’t just a day when it comes to prospects taking time off. You’re looking at both the days before and after (not to mention, there’s still New Year’s in roughly a week a way). That’s why it’s not yet too late to keep spreading the cheer, even with your B2B marketing campaign. You couldn’t ask for a better time of the year to establish relationships! Everything from handing out freebies and knowing the kind to give are opportunities you can’t overlook.