Days of Future Past isn’t the only summer blockbuster that plays with time travel. Edge of Tomorrow is experiencing its own huge box office numbers. What’s really funny is that both films also tackle the common problem of convincing someone in the past of a future event.
You might think it’s only natural because the future hasn’t ‘happened’ yet. Time travel logic aside though, it’s actually similar to another problem of IT lead generators. How many times have you tried convincing a decision maker to see something that you see?
This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.
Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?
We live in an age where every update and piece of news is tailored to the things we only find relevant. This goes for the IT products and services of your company towards your customers. It can be a bit disruptive at first but people have quickly adapted to look out for any piece of info that could impact their daily routine.
It’s actually a two-way relationship.
On one end, your customers continuously check for updates regarding issues from your services. While on the other, you constantly check for feedback on those updates.
With that said, what’s the best way to approach them when your technology is in need of a massive overhaul?