Tag Archives: branding

How Can B2B Marketers Regain Control of Brand Perception

It doesn’t take much to say that B2B marketers have just as much responsibility over branding as B2C organizations. The only major difference is that the former doesn’t make as much public noise.

At least, not immediately. It wouldn’t be a good idea to just let bad things happen though.

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Lead Generation Tips – Your Target Market Determines Your ‘Age’

Much like people, brands are sometimes praised for being all hip and new or discarded for being obsolete and outdated.

However, how much of it has really anything to do with the actual age of your business? Your B2B lead generation strategy could actually discover the real deciding factor of how ‘old’ your brand looks.

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Making Success Out of A B2B Marketing Mess

People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.

Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.

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