Daydreaming is typically associated with lack of productivity, poor performance, and poor job satisfaction. Although, that seems to be more from an HR perspective. Ever thought of seeing daydreams from a customer’s perspective? You might be surprised.
The content could describe your next set of IT leads.
People who are into role-playing fantasy aren’t strangers to the prestige class trope. Yet oddly enough, they don’t immediately recognize its real-world counterpart: Getting promoted. For sales reps, that’s a word they can understand. On the other hand, some may not understand the difficulties that come with it because they’re too enamored by the managerial perks.
Here’s where the analogy goes full circle. The prestige class found in gaming can teach sales rep a lot about how practices like outsourced lead generation serve as a key to surviving in the new role (not just gaining it).
What do Tron and Jumanji have in common? The answer is just a teensy bit obvious: They both involve getting sucked inside something and that something takes on a whole new level of ‘real.’ Whether it’s personified computer programs or animals coming out of a board game, both films play with the idea of bringing a system to life.
Believe it or not but your IT lead generation strategy can accomplish the same thing. More than that, it can help you educate prospects in ways they understand best.
Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.
So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:
Gaming consoles may be consumer products but the likes of Microsoft certainly don’t draw much distinction given that they’ve got hands in all areas of the tech market, B2C and B2B. That said, how can its recent actions in the Console Wars apply to your own tech lead generation strategy?
Recently, Microsoft has finally decided to drop the Xbox One price next week while unbundling itself from the controversial Kinect.
Despite its advanced features and game-changing potential, the inclusion of the Kinect in earlier Xbox packages only did more to hurt the console’s reputation. This however wouldn’t be the first time that otherwise successful technologies have hurt their brand images all due to bad bundling. What do they usually have in common?