Much like people, brands are sometimes praised for being all hip and new or discarded for being obsolete and outdated.
However, how much of it has really anything to do with the actual age of your business? Your B2B lead generation strategy could actually discover the real deciding factor of how ‘old’ your brand looks.
You might not know this but there’s an increasingly large number of wandering workers in the world today. No, these aren’t the lazy hobos asking for a quick buck just from washing a window. These are fully-fledged professionals who simply lack full-fledged loyalty to a single employee.
And during times when traditional corporations are crumbling hierarchies, it won’t be long until you find yourself looking for sales leads from these wanderers.