Tag Archives: clarke’s third law

Using the Appeal of Magic in B2B Marketing

At the rate that technology advances, one can look back and see that what sounded like magic then was now today’s science. Clarke’s Third Law rings loud and true in a lot of real life cases. It truly has transformed the way we understand the word ‘magic’ itself. Who knows what other feats we deem magical today could in fact be the product of tomorrow’s technology.

And yet, rarely is this discussed when it comes to using the magical appeal of technology for B2B marketing.

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