Tag Archives: competition

Acquiring IT Leads by Becoming Your Competitor’s Anti-Thesis

In marketing, there comes a point when rivalry with a particular competitor reaches to such a height, you become the anti-thesis of what they stand for.

It’s like how Shazam met Black Adam or how Loki is the complete contrast to Thor. While the upside, it doesn’t mean you’re necessarily playing the ‘bad’ guy. The downside is that you have to be more wary about who sees your competitor as the hero.

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