Tag Archives: demand generation

B2B Marketing Tactics for Beta Testing

Beta testing isn’t just a gaming thing. They can be applied to real life products where experimentation identifies possible errors before the actual product launch.

How do you choose your testers though? Do you need to hire professionals? Maybe so but that would likely cost you as much as your developer team. So how can you invite the right people but at a cost that’s just little lower? Try these simple steps.

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