Tag Archives: fifa 2014

B2B Marketing Tips – Slip in to Watch the Game

One of Google’s recent World Cup doodles really strikes the B2B chord. It only goes to show that, even in the business world, global sporting events have an impact.

Now how can you take advantage of this using your B2B marketing strategy?

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Tech Lead Generation Tips – Fitting into the FIFA Fad is Easy

It’s not particularly hard to tie your tech lead generation campaign with the excitement surrounding the 2014 World Cup hosted in Brazil. After all, this only happens once every four years. It’d be a shame to run your marketing strategy knowing even B2B prospects could be secretly watching the game on their Android.

There are plenty of subject areas you can touch on as an IT company. On one hand, you have the technological innovations that are being used to improve play. On the other, you can simply take a look at what other lighter themes companies are employing just to show the world they’re not living under a rock.

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