Tag Archives: generate it leads

Acquiring IT Leads by Becoming Your Competitor’s Anti-Thesis

In marketing, there comes a point when rivalry with a particular competitor reaches to such a height, you become the anti-thesis of what they stand for.

It’s like how Shazam met Black Adam or how Loki is the complete contrast to Thor. While the upside, it doesn’t mean you’re necessarily playing the ‘bad’ guy. The downside is that you have to be more wary about who sees your competitor as the hero.

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Can Different IT Leads Mean Generalization or Specialization?

It’s not easy finding a short answer to the question. A company could offer general ITs solutions to all of its target industries but claims to ‘specialize them’ for its ‘unique requirements.’ Likewise, a specialist company could in fact be offering a general solution that is just ‘exclusive’ for a particular industry.

But before you start going insane from figuring this out, stay calm. There is a reason why having a variety of IT leads can be a good thing, regardless of how you go about appealing to each different buyer personas.

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Are IT Leads Better When They Come Through The Hotline?

When a technology disaster strikes a business organization, it can be very difficult to market a better solution to its decision makers. There may not be tragic body counts and the office building might remain standing. Yet regardless, their state of mind couldn’t care less about the difference. You will still come off as shamelessly opportunistic and might even be suspected of the attack.

So which is better? That your IT leads come through a hotline?

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