Tag Archives: google

Generating Sales Leads Can Be Tough for Old and New Ideas

When you look at the tech industry’s drive for innovation, it’s easy to believe that the only things that will generate your sales leads these day is something new, funky, and completely out-of-the box.

That doesn’t lend the idea any more accuracy than it actually has. The truth is that no matter how old or how new your idea is, it’s not exactly enough to get people invested that they’ll give you a possible sale.

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Acquiring IT Leads by Becoming Your Competitor’s Anti-Thesis

In marketing, there comes a point when rivalry with a particular competitor reaches to such a height, you become the anti-thesis of what they stand for.

It’s like how Shazam met Black Adam or how Loki is the complete contrast to Thor. While the upside, it doesn’t mean you’re necessarily playing the ‘bad’ guy. The downside is that you have to be more wary about who sees your competitor as the hero.

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The Technology of Glass and Its Impact on IT Marketing

Google Glass has taken the idea of augmented reality from the world of sci-fi to our very own living room. Now while our tech is still a long way from that in Minority Report and Iron Man, we’re at least thirty to fifty years closer to that future.

Then again, tech news and reviews are giving varying opinions that blur the lines of speculation and actual use. Meanwhile, Google Explorers have defended Glass’ reputation from what they deem as false accusations and misguided claims.

That doesn’t entirely explain why law enforcement and some establishments react so vividly to the new technology. It’s simply because it’s, well, new. Despite all the limitations of current tech and other restrictions applied by Google, none of it dissuaded the sense of fear provoked by the head mounted bundle of chips.

It goes to show that having the gadgetry and development resources isn’t enough to make up for responsible marketing and PR.

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IT Lead Generation Tips – Basics of Marketing the Cloud

As cloud based technology advances, it expands the increasing number of areas where it applies. What started with constricted online storage services has transformed to include fluid streaming services and new forms of business collaboration.

Now one advantage that cloud based platforms often market is the ability to sync with multiple devices for easy access on files and accounts. Another thing they have in common is that they use subscription-based models even as they aim for bigger fish in corporate businesses.

Here’s a quick look at what the big tech giants are doing to pitch their products and what you can learn from them:

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Making Success Out of A B2B Marketing Mess

People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.

Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.

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