Tag Archives: halloween

Inbound Prospects and Desperate Princes

The movie Dracula Untold is yet another story where desperation drives a decision maker to make the hardest decisions. You might not know a decision maker faced with defending a against an advancing Turkish army, but there are many similar problems that drive them to make desperate deals.

But you know, maybe the biggest challenge is the fact that they see you as their Master Vampire.

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Targeted Sales Lead Generation – Your Own Monster Menagerie

The basic idea of targeted sales lead generation seems simple enough. You specify a particular persona as the one most likely to be your client.

However, to really appreciate the concept, think of it like the menagerie of monsters you usually see when it’s nearly time for Halloween.

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